Why LoveuMama?
Breastfeeding is often portrayed as something that should happen naturally and instinctively. Yet every mother and baby is different. Feeding can be influenced by birth, medical circumstances, a baby’s needs, maternal health, milk supply, mental wellbeing, previous experiences and so much more.
We wanted to create a practice where mothers could receive individualised, evidence based and compassionate support — without judgement and without the expectation that there is only one “right” way to feed their baby.
Our passion for breastfeeding is at the heart of what we do, but our vision extends beyond breastfeeding alone. We want to support the whole feeding journey and, most importantly, the mother and baby experiencing it.
Growing a village of support
Our dream for LoveuMama is to create more than a lactation practice. We envision building a multidisciplinary team of professionals from different backgrounds, all with a shared understanding of lactation, infant feeding and the needs of new families.
By bringing together different areas of expertise, we hope to offer mothers a broader and more connected approach to their breastfeeding and motherhood journey — because sometimes supporting breastfeeding means looking beyond breastfeeding itself.
Our vision is to build a community where mothers can access the right support at the right time, with professionals who work together to keep mother and baby at the centre of care.
What we hope to provide
At LoveuMama, we want every mother to feel heard, supported, informed and empowered.
Whether you are preparing to breastfeed, navigating the early days, experiencing challenges, expressing or pumping, returning to work, or simply looking for reassurance, we want you to know that you don’t have to figure it all out alone.
What began as a university dream shared by two best friends with a big passion for mothers and babies has grown into a bigger dream — to build a village around mothers and babies.
And this is only the beginning.
LoveuMama — supporting the journey, one mother and baby at a time.
certified expertise
Meet the Lactation Consultants
Sr. Jane Helm
Sr. Jane Helm
Known for her warm friendly approach, Sr Jane believes every mother deserves a safe space to ask questions, feels supported and find what works best for her and her baby. She is here to walk this journey with you without pressure, just support. Based in Kimberley, Northern Cape – available for in-person and online consultations.
Sr. Nadia Jacobs
Sr. Nadia Jacobs
With years of experience in maternal and newborn care, Sr. Nadia brings a calm and reassuring presence to every consult. She is passionate about empowering moms with the confidence they need to breastfeed successfully – on their own terms. Based in Sasolburg, Northern Free State – available for in-person and online consultations
Stephanie Hoffman
Stephanie Hoffman
With a background in Speech-Language Therapy and lactation training, Stephanie offers a holistic approach to maternal and infant care. She supports mothers with breastfeeding while nurturing babies’ feeding skills and early development, empowering parents with the knowledge and confidence to help their little ones thrive. Based in Johannesburg, Stephanie offers both in-person and online consultations.
OUR PHILOSOPHY
Care that puts mother and baby at the centre.
At LoveuMama, we believe that breastfeeding support should be personal, evidence based and without judgement.
We believe that every mother and baby is unique, and that there is no one-size-fits-all approach to feeding. Our role is to provide the knowledge, practical skills and support you need to make informed choices and work towards the feeding goals that matter to you.